PROFITEDGE
Welcome
Pouring everything into your business, yet facing razor-thin margins?
Facing rising costs, complex brand demands, and shrinking profits?
Challenged with lifting your portfolio's underperforming locations?
I Can Help!
About Me
I started this advisory because I know the challenges business owners face - working tirelessly, yet struggling to balance brand expectations with real profitability. I've lived it, I've navigated it. Whether you're a franchisee trying to thrive under a powerful brand or an independent owner fighting to stand out, with 20 years of leadership in franchise operations and my own experience as a multi-unit franchise owner, I've made it my mission to help you achieve revenue growth and mitigate overspending, without compromising profitability!
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I specialize in bridging the gap between franchisor goals and Franchisee realities.
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I level the playing field for Independent Hotels – Without the Cost of a Franchise - Bringing Big-Brand Strategies to Independent Hotels for Revenue Growth, Profitability, and Service Excellence
Who I Help.
My Value Proposition
Dedication. Expertise. Passion.
Most franchise consultants come from either a corporate brand background or a franchisee ownership background. I have successfully operated in both worlds. I understand the brand’s need to scale, innovate, and strengthen market presence while also knowing the day-to-day operational, financial, and staffing challenges that franchise owners face.
My dual-expertise also greatly benefits Independent businesses, who have untapped potential that could be unleashed with the proper guidance and at a fraction of the cost!
I execute solutions that deliver measurable results. Let’s connect to discuss how I can help your business thrive.
My Key Performance Indicators & Elements (KPI's & KPE's)
Optimal Pricing Models
I bring best-in-class strategies honed over 20 years, without the high price tag
Services | Free Discovery Sessions
Bringing Credibility & Trust
2025 - Present
Principal,
ProfitEdge Partners
An advisory with a dedicated mission to partner with small businesses struggling to balance brand expectations with real profitability, succeed. Leveled the playing field by bringing the same high-impact strategies that big brands use, but without the excessive costs.
1
2019 - 2022
Vice President & Head,
North America Operations,
Radisson Hotel Group
As VP of Operations, I achieved EBTIDA growth, 12% revenue optimization & 20% cost mitigation by developing the company's 5-Year Plan & leading scalable operational frameworks of the Field Operations, Owner Retention and Franchise Support Services teams.
3
2013 - 2017
Senior Director,
Franchise Operations,
Wyndham Hotels & Resorts
As VP of Operations, I drove profitability, revenue optimization and scalable operational frameworks by leading the Field Operations, Owner Retention and Franchise Support Services teams.
5
2022 - Present
Co-Founder & COO,
Dream Squad Franchising
Owns & Operates 3 Franchised locations responsible for quality, sales & revenue-driving initiatives, ranking in the Top 10 within the franchise system & resulting in perfect NPS & online review scores, & 175% YOY positive cash flow and increased profit margins
2
2017- 2019
Vice President,
QA & Franchise Services,
Radisson Hotel Group
As VP of Quality, I developed & executed 400+ PIPs resulting in 150% increase in new Gen properties & 15% RevPAR growth, implemented brand standards and a holistic franchisee-approved QA framework across 9 brands that led to and 20% improved QA & Guest Satisfaction and online review results
4
2006 - 2013
Director,
QA & Customer Experience,
Wyndham Hotels & Resorts
As Director, I led and executed over 50,000 QA inspections; and over 2,000 PIPs. Developed and executed brand standards and their platforms for 20 brands across all segments. Led the company's Service Culture program.
6
ProfitEdge
Unleashing Peak Performance For Relentless Businesses
Case Study
Net Operating Income (NOI) Execution Framework
Client Profile:
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Business Type: Solo Hotel Operator
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Property Size: 85-room Select Service hotel
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Location: Urban market with seasonal fluctuations
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Challenges: Declining NOI due to high operational costs, inconsistent occupancy rates, rising franchise fees, and weak sales & marketing strategies
Initial NOI Assessment:
Total Revenue: $3.8M annually, with 35% reliance on OTA bookings
Operating Expenses: $2.9M, with high labor and energy costs impacting margins
NOI Margin: 23.7% (below market average of 28%)
Key Issues Identified:
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Excessive third-party booking commissions reducing direct revenue
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Overstaffing during off-peak seasons
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Poor energy efficiency increasing utility costs
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Underutilized revenue streams (event spaces)
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Ineffective sales & marketing efforts leading to missed revenue opportunities
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Low guest satisfaction impacting repeat business and referrals
Action Plan for NOI Optimization:
Revenue Enhancement Strategies
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Direct Booking Push: Implemented targeted digital marketing and loyalty incentives, reducing OTA dependency by 15%
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Dynamic Pricing Model: Integrated real-time rate optimization tools, leading to a 6% increase in ADR
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Ancillary Revenue Growth: Introduced special events packages, adding $75K in annual revenue
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Sales & Marketing Revamp: Launched targeted B2B corporate partnerships, improved SEO strategy, and optimized social media presence, resulting in a 8% increase in direct group bookings.
Expense Reduction & Cost Containment
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Labor Optimization: Adjusted staffing models based on demand, reducing payroll costs by 10%
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Energy Efficiency Program: Installed smart thermostats and lighting, cutting utility expenses by 16%
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Vendor & Franchise Fee Negotiation: Renegotiated supplier contracts and brand fees, saving $50K annually
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Operational Standardization: Developed SOPs to streamline service delivery and reduce inefficiencies
Quality & Customer Insights Implementation
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Improved staff training, and enhanced service touchpoints, leading to a 12% increase in guest satisfaction scores
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Implemented a review response strategy, boosting online ratings by 1 stars across major platforms
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Leveraged guest feedback analytics to personalize services and improve retention, resulting in a 15% increase in repeat bookings
NOI Growth & Cash Flow Impact
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Total Revenue Increase: +$175K from direct bookings, ancillary services, and marketing improvements
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Cost Savings Achieved: $126K in reduced labor, utility, and vendor costs
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Final NOI Margin: 30.2% (Exceeding industry benchmark of 28%)
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EBITDA Impact: Increased by $300K, significantly improving overall asset value
Final Results & Long-Term Strategy:
By implementing strategic revenue, quality, and cost-saving measures, the hotel increased its NOI by $300K in the first year, significantly improving profitability and asset valuation. Ongoing monitoring, guest insights analysis, and quarterly reviews continue to refine operations and sustain long-term growth.
Let’s discuss how we can optimize your NOI for maximum financial success.
Testimonials
Client Reviews
Success isn't just a goal - it's a measurable outcome. Hear from business owners and franchisees who have transformed profitability, efficiency, and growth with these strategies.
Jay
Franchisee
ProfitEdge provided invaluable financial strategies that significantly boosted our profits.
Kiran
Independent
Working with ProfitEdge has been a game-changer for our business growth. Their insights are unmatched.
Bina
Multi-unit owner
ProfitEdge's advisory services have revolutionized the way we approach financial decisions. Highly recommended.
